Say what you do in one sentence.
Five questions, three drafts: the full statement, a bio line, and the version for when somebody asks at a party. Everything is assembled in your browser and the draft is yours to edit.
Be narrower than feels comfortable. One group, described the way they would describe themselves.
A fact, not an adjective. Years, numbers, a place you worked, a thing you built.
Questions people ask
What is a positioning statement?
One sentence that names who something is for, what they are stuck with, what you make and what is different about it. It is written for you rather than for customers: it is the thing you check other copy against.
Why does it ask me to be narrow about who it is for?
A statement that fits everybody describes nothing, and it cannot be checked. Naming one group makes the rest of the sentence either true or false, which is what makes it useful.