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Sales

What is Lead?

Someone who has shown enough interest to be worth contacting. What counts as one is a decision, not a fact.

Sales

The definition

A person or business that has shown some interest and might become a customer.

Where it comes up

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Questions people ask

What is Lead?

A person or business that has shown some interest and might become a customer. Someone who has shown enough interest to be worth contacting. What counts as one is a decision, not a fact.