What is Positioning?
The place you occupy in someone's head relative to the alternatives. It is chosen, not discovered.
Marketing
The definition
The specific place your offer occupies in a customer's mind relative to the alternatives.
Where it comes up
This shows up in the positioning statement builder on this site.
Related
Questions people ask
What is Positioning?
The specific place your offer occupies in a customer's mind relative to the alternatives. The place you occupy in someone's head relative to the alternatives. It is chosen, not discovered.