What is Churn rate?
The share of customers who leave in a period. In a subscription business it quietly sets the ceiling on growth.
Metrics
The definition
The percentage of customers or subscribers who stop buying within a period.
An example
Losing 5% a month means replacing 5% before growing at all.
Related
Questions people ask
What is Churn rate?
The percentage of customers or subscribers who stop buying within a period. The share of customers who leave in a period. In a subscription business it quietly sets the ceiling on growth.