What is LTV?
What a customer is worth across the whole relationship. Only useful next to CAC.
Metrics
The definition
Lifetime value. The total revenue you expect from one customer across the whole relationship.
An example
$40 a month at 5% monthly churn is roughly 20 months, so about $800.
Related
Questions people ask
What is LTV?
Lifetime value. The total revenue you expect from one customer across the whole relationship. What a customer is worth across the whole relationship. Only useful next to CAC.